TOMMYLAND aka The Tommy Hilfiger Spring 2017 Women's Show featuring Tommy x Gigi was insanity.
Tommy Hilfiger and Gigi Hadid pulled off a one of a kind fashion carnival extravaganza in one of Los Angeles' most iconic locations, Venice Beach. The nearly public production followed Rebecca Minkoff's also very public fashion show held just a couple days prior at The Grove. With the growth of social media and brands seem to be following in the footsteps of the famed annual Victoria Secret Fashion Show. Which, I don't really mind. I absolutely love that brands are trying to reach a wider more public audience. Here's a quick recap of the #TOMMYLAND.
The entrance to the show was right off of Windward Ave, the main entrance to the Venice Beach Boardwalk. In attendance were personalities such as Lady Gaga, Kris Jenner, Amy Song of Song of Style, Kristina Bazan of Kayture, Julie Sariñana of Sincerely Jules, Shea Marie of Peace Love Shea, Danielle Bernstein of We Wore What, Jay Alvarez, Lucky Blue Smith, Kaia Gerber, and even Abby Lee of Dance Moms among others. The show was literally a carnival. There were fire dancers, roller skaters, people on stilts, people twirling these led light up hula hoops, a giant slide, a carnival ride (one of the ones that tilts you upside down in a circle if that makes sense...), Gigi customized lollipops, cute little ice cream bar carts, a photobooth, food trucks, custom Tommy Hilfiger screen-printed canvas bags, custom pins, a patch bar, a bar (a bar, bar...like with alcohol), Tommy x Gigi merchandise, a bar, and a performance by Fergie. Can we just say GLAMOROUS.